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Top 100 thương hiệu hàng đầu thế giới 2013

- (16:42:43 | Thứ sáu, 29/11/2013)
Hàng năm tổ chức Interbrand có công bố top 100 thương hiệu có giá trị nhất thế giới, năm 2013 có 2 sự thay đổi đầy bất ngờ trước Coca Cola - "ông hoàng" thương hiệu của những năm trước.

2013 2012 Brand Brand Name Region/Country Sector Value ($m) Change
1
2 Apple United States Technology 98,316 28%
2
4 Google United States Technology 93,291 34%
3
1 Coca-Cola United States Beverages 79,213 2%
4
3 IBM United States Business Services 78,808 4%
5
5 Microsoft United States Technology 59,546 3%
6
6 GE United States Diversified 46,947 7%
7
7 McDonald's United States Restaurants 41,992 5%
8
9 Samsung South Korea Technology 39,610 20%
9
8 Intel United States Technology 37,257 -5%
10
10 Toyota Japan Automotive 35,346 17%
11
11 Mercedes-Benz Germany Automotive 31,904 6%
12
12 BMW Germany Automotive 31,839 10%
13
14 Cisco United States Technology 29,053 7%
14
13 Disney United States Media 28,147 3%
15
15 HP United States Technology 25,843 -1%
16
16 Gillette United States FMCG 25,105 1%
17
17 Louis Vuitton France Luxury 24,893 6%
18
18 Oracle United States Technology 24,088 9%
19
20 Amazon United States Retail 23,620 27%
20
21 Honda Japan Automotive 18,490 7%
21
23 H&M Sweden Apparel 18,168 10%
22
22 Pepsi United States Beverages 17,892 8%
23
24 American Express United States Financial Services 17,646 12%
24
26 Nike United States Sporting Goods 17,085 13%
25
25 SAP Germany Technology 16,676 7%
26
28 IKEA Sweden Home Furnishings 13,818 8%
27
27 UPS United States Transportation 13,763 5%
28
36 eBay United States Retail 13,162 20%
29
34 Pampers United States FMCG 13,035 15%
30
29 Kellogg's United States FMCG 12,987 8%
31
31 Budweiser United States Alcohol 12,614 6%
32
33 HSBC United Kingdom Financial Services 12,183 7%
33
32 J.P. Morgan United States Financial Services 11,456 0%
34
39 Volkswagen Germany Automotive 11,120 20%
35
30 Canon Japan Electronics 10,989 -9%
36
37 Zara Spain Apparel 10,821 14%
37
35 Nescafé Switzerland Beverages 10,651 -4%
38
38 Gucci Italy Luxury 10,151 7%
39
42 L'Oréal France FMCG 9,874 12%
40
41 Philips Netherlands Electronics 9,813 8%
41
43 Accenture United States Business Services 9,471 8%
42
45 Ford United States Automotive 9,181 15%
43
53 Hyundai South Korea Automotive 9,004 20%
44
48 Goldman Sachs United States Financial Services 8,536 12%
45
51 Siemens Germany Diversified 8,503 13%
46
40 Sony Japan Electronics 8,408 -8%
47
44 Thomson Reuters Canada Media 8,103 -4%
48
50 Citi United States Financial Services 7,973 5%
49
52 Danone France FMCG 7,968 6%
50
47 Colgate United States FMCG 7,833 2%
51
55 Audi Germany Automotive 7,767 8%
52
69 Facebook United States Technology 7,732 43%
53
46 Heinz United States FMCG 7,648 -1%
54
63 Hermès France Luxury 7,616 23%
55
60 adidas Germany Sporting Goods 7,535 12%
56
57 Nestlé Switzerland FMCG 7,527 9%
57
19 Nokia Finland Electronics 7,444 -65%
58
61 Caterpillar United States Diversified 7,125 13%
59
58 AXA France Financial Services 7,096 5%
60
68 Cartier France Luxury 6,897 26%
61
49 Dell United States Technology 6,845 -10%
62
59 Xerox United States Business Services 6,779 1%
63
62 Allianz Germany Financial Services 6,710 8%
64
72 Porsche Germany Automotive 6,471 26%
65
73 Nissan Japan Automotive 6,203 25%
66
64 KFC United States Restaurants 6,192 3%
67
56 Nintendo Japan Electronics 6,086 -14%
68
65 Panasonic Japan Electronics 5,821 1%
69
66 Sprite United States Beverages 5,811 2%
70
NEW Discovery United States Media 5,756 0%
71
54 Morgan Stanley United States Financial Services 5,724 -21%
72
84 Prada Italy Luxury 5,570 30%
73
75 Shell Netherlands Energy 5,535 16%
74
74 Visa United States Financial Services 5,465 11%
75
70 Tiffany & Co. United States Luxury 5,440 5%
76
77 3M United States Diversified 5,413 16%
77
82 Burberry United Kingdom Luxury 5,189 20%
78
67 MTV United States Media 4,980 -12%
79
78 Adobe United States Technology 4,899 8%
80
85 John Deere United States Diversified 4,865 15%
81
79 Johnson & Johnson United States FMCG 4,777 9%
82
83 Johnnie Walker United Kingdom Alcohol 4,745 10%
83
87 Kia South Korea Automotive 4,708 15%
84
76 Santander Spain Financial Services 4,660 -2%
85
NEW Duracell United States FMCG 4,645 0%
86
81 Jack Daniel's United States Alcohol 4,642 7%
87
71 Avon United States FMCG 4,610 -11%
88
91 Ralph Lauren United States Apparel 4,584 14%
89
NEW Chevrolet United States Automotive 4,578 0%
90
80 Kleenex United States FMCG 4,428 2%
91
88 Starbucks United States Restaurants 4,399 8%
92
92 Heineken Netherlands Alcohol 4,331 10%
93
89 Corona Mexico Alcohol 4,276 5%
94
86 Pizza Hut United States Restaurants 4,269 2%
95
90 Smirnoff United Kingdom Alcohol 4,262 5%
96
96 Harley-Davidson United States Automotive 4,230 10%
97
94 MasterCard United States Financial Services 4,206 8%
98
99 Ferrari Italy Automotive 4,013 6%
99
98 Moët & Chandon France Alcohol 3,943 3%
100
100 Gap United States Apparel 3,920 5%
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